Remove Patient Experience Remove Pharmaceuticals Remove Telemedicine
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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Today, virtually every type of healthcare business markets, including health systems, hospitals, multilocation providers, solo practices, pharmaceuticals, medical device manufacturers, health plans, consumer brands, and more. When done properly, healthcare marketing can: Enhance the patient experience.

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Nurses Earn Highest Grade for Care Far Above All Other Health Care Workers — Including Doctors — In Latest Gallup Poll

Health Populi

Note that 8 in 10 consumers rate nurses excellent/good compared with 7 in 10 people ranking physicians this way, 6 in 10 for hospitals, 5 in 10 for telemedicine/virtual visits, and just under 5 in 10 for hospital emergency departments. 10 – or 4 in 10 ranking as “poor.” health system.

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Dear Digital Healthcare: Let’s Do Better

HIT Consultant

Digital health options like telemedicine and online pharmacies existed before the pandemic. Telemedicine and online pharma have their merits. Digital options are known to increase healthcare access and convenience for patients. Perhaps a patient doesn’t understand how to take their medication or administer an at-home test.

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Pharma’s Future Relevance Depends on Empathy, Messaging, Partnering, and Supporting Patients and Providers

Health Populi

Top-line, Accenture points to four pillars on which the pharma industry can “reinvent its relevance,” as the report title suggests: To express greater empathy, understanding the patient experience of delaying treatment, financial impacts, and mental health challenges the pandemic has caused.

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Why #CES2022 Will Be Keynoted By A Health Care Innovator for the First Time

Health Populi

That a pharmaceutical company executive is speaking on the main stage at CES speaks to digital health’s mainstreaming beyond elite athletes and smartwatches that track activity.

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A New Era of Virtual Care Has Begun, Accenture Finds

Health Populi

Six in 10 patients said their trust/believe in health care providers increased as a result of COVID-19, followed by 50% of patients finding increased trust in urgent care clinics, 49% in public health institutions, 48% in independent pharmacies. 45% in pharmaceutical companies, and 44% in large retail pharmacy chains.

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Why CES 2022 Will Be Keynoted by a Health Care Executive

Health Populi

That a pharmaceutical company executive is speaking on the main stage at CES speaks to the category’s mainstreaming beyond elite athletes and smartwatches that track activity.