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Why Video Should Be the Center of Your Healthcare Social Media Strategy

Healthcare Success

Provide a step-by-step patient experience. Pharma & Device: Humanizing Complex Stories Through Video Pharma and device companies use video to simplify complex medical concepts and make science more accessible, most often through patient stories. Introduce a new product, service, technology, or facility.

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How BioPharma Can Play in Consumers’ Retail Experience Expectations

Health Populi

The patient-focused report gets specific about people dealing with asthma, COPD, Type 2 diabetes, heart disease, psoriasis, and atopic dermatitis with a lens on what bio-pharmaceutical manufacturers (biopharma) can do to better support people in managing these conditions.

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Vendor Notebook: Salesforce extends AI to public health services, DrFirst acquires Myndshft

Healthcare It News

a software-as-a-service that focuses on automated prior authorization services for both medical and pharmaceutical benefits. DrFirst to speed up medication approvals Rockville, Maryland-based DrFirst announced that it purchased all assets of the Myndshft Technologies, Inc.

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Ready to Change Your Pharmacy Strategy? It’s Time for Analytics, Data, and AI

HIT Consultant

But for organizations that are chasing after stronger, more integrated strategies to deliver care to patients, a pharmacy data strategy – and pharmacy partnership with analytics platforms – is often the first area of focus to drive change and deliver stronger outcomes.

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Optimizing Clinical Trials with AI and Data-Driven Insights

HIT Consultant

Starting with clinical trial site selection, the age-old process of designing and planning a clinical trial—which, in most cases, has not evolved for the last two decades —involves a pharmaceutical sponsor working with a contract research organization (CRO) to identify several clinical sites from their clinician networks.

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Dassault Systèmes Invests in Click Therapeutics to Advance Digital Therapeutics

HIT Consultant

This investment signifies Dassault Systmes’ commitment to transforming the patient experience within the life sciences and healthcare sectors through comprehensive, end-to-end technology solutions.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Today, virtually every type of healthcare business markets, including health systems, hospitals, multilocation providers, solo practices, pharmaceuticals, medical device manufacturers, health plans, consumer brands, and more. When done properly, healthcare marketing can: Enhance the patient experience.