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The Rough Guide to Health/Care Consumers in 2025: The 2025 Health Populi TrendCast

Health Populi

Technology adoption continues as older adults integrate tech into daily life, AARP notes in its discussion of the associations 2025 Tech Trends annual report. Here, we see the integration of food, medicine, retail, and digital health via an app developed by a nutritionist collaborating with the smoothie company.

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Prescription Drugs in the Pandemic, Year 2: Pricing Rx and Going Direct-to-Consumer

Health Populi

Integrating with the telehealth service Care on the Optum Store. On its website, the Optum Store identified 4 ways using the service could make patients’ lives easier, including: Offering free prescription delivery in all 50 U.S. states in 5 days or less (or for a fee of $7.99 for 2-day delivery).