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Home Care Agencies Becoming ‘More Strategic’ on Sales, Marketing Fronts

Home Health Care

Home care’s stock has continued to rise, as partners and payers increasingly acknowledge the value of non-medical support. But as home care providers increasingly solidify their role in the larger care continuum, they will need to beef up their sales and marketing efforts in order to truly capitalize on opportunities.

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What States Get Right And Wrong When It Comes To Home-Based Care Support

Home Health Care

“Minnesota has long taken pride in doing very well in providing care for Minnesotans, whether it be the older adults or people with disabilities, so I think we have continued to work on that,” Kathy Messerli, executive director at the Minnesota Home Care Association, told Home Health Care News. “I

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Supporting the Continuum of Care for Serious Illness in Medicaid Managed Care

NASHP

Supporting the Continuum of Care for Serious Illness in Medicaid Managed Care October 25, 2021 / by Salom Teshale, Kitty Purington, Wendy Fox-Grage, and Mia Antezzo. Comprehensive care coordination. billion on chronic obstructive pulmonary disease (COPD) per year. Assessment and management of pain and other symptoms.

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Addus Remains Disappointed With Medicaid Access Rule, But It’s Also Willing To Take Advantage

Home Health Care

Nasdaq: ADUS) leaders still believe the Medicaid Access Rule missed the mark. The company is regularly building out its personal care footprint, expanding it in some areas and bolstering it in others. If consolidation is a result of the Medicaid Access Rule’s 80-20 provision , Addus would be a likely beneficiary. “We

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Addus’ Turnover Rate Down To 55%, But Room For Further Improvement Is Limited

Home Health Care

However, at just below 55%, Addus CFO Brian Poff doesn’t believe there’s a ton more room for improvement, given the realities of the personal home care industry. The Frisco, Texas-based Addus provides personal care, home health care and hospice care, but personal care makes up the great majority of its revenue.

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Future Leader: Brett Ringold, Vice President, A Long Term Companion

Home Health Care

The program is designed to recognize up-and-coming industry members who are shaping the next decade of home health, hospice care, senior housing, skilled nursing, and behavioral health. Ringold sat down with Home Health Care News to discuss his career trajectory and centering home care business around the caregivers.

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North Carolina, Florida Home Health Providers Navigate RCD Changes

Home Health Care

Centers for Medicare & Medicaid Services (CMS) is giving home health providers in North Carolina and Florida time to acclimate to the full implementation of Review Choice Demonstration (RCD). Broadly, the purpose of RCD is to curb improper billing and fraud by home health agencies in certain states.