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11 Marketing Strategies that Support Personalized Healthcare

Healthcare Success

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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Telehealth has grown by leaps at doc practices, with wide variance in usage patterns

Healthcare It News

used telehealth to provide care to patients with acute disease and 34.3% used telehealth for preventative care visits. "There was a great deal of variation within specialty, with large shares of physicians who didn't provide any remote visits the prior week. Healthcare IT News is a HIMSS publication.

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Limited funding hinders uptake of RPM, DTx in Australia

Healthcare It News

Healthcare providers in Australia have been "slow" in their uptake of remote care technologies, such as remote patient monitoring and digital therapeutics. However, those with Type 2 Diabetes cannot access subsidies even where continuous glucose monitoring may improve outcomes and prevent diabetes complications."

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81% of Health System Leaders Plan to Bump Up Their Investment in Remote Care Technology

Home Health Care

As the regulatory landscape continues to incentivize home-based care, health system leaders plan to beef up their investments in the space. Along these lines, 81% of decisionmakers intend to increase their investment in remote care technologies in the next 12 months. A similar 62% reported patient satisfaction.

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CVS Health to purchase Signify Health for $8B

Healthcare It News

In order to further CVS's healthcare services strategy, the acquisition of Signify Health adds clinicians that assess patients at home. The deal also provides CVS Health with a value-based care platform that connects payers to providers and providers to each other to lower costs and improve patient outcomes. Email: afox@himss.org.

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CIOs' 5-year plans for precision medicine and emerging technologies

Healthcare It News

One of the next big shifts in patient care will be precision medicine will be "an emerging approach for disease treatment and prevention that takes into account individual variability in genes, environment and lifestyle for each person," as the Precision Medicine Initiative describes it. A lot of new challenges.

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What will be the impact of COVID-19 on the next wave of health IT innovation?

Healthcare It News

The COVID-19 pandemic has highlighted the importance of all kinds of healthcare information technology, from telehealth to artificial intelligence. Crunchbase estimates that healthcare technology companies have raised a record-breaking $36.6 This leads to death and preventable hospitalizations, among other terrible outcomes.