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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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HCP Marketing in the Pharma Industry: A Comprehensive Strategy for Engaging Healthcare Professionals

HIT Consultant

HCP marketing, also known as healthcare professional marketing, plays a vital role in the pharmaceutical industry. It focuses on engaging and informing healthcare professionals about pharmaceutical products, treatments, and services. What is HCP Marketing?

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Can Artificial Intelligence Replicate The Human Touch in Healthcare Provision?

HIT Consultant

While most of the general chatter around the technology can, most charitably, be dismissed as ‘uninformed’, there are already some encouraging signs of its potential to change the world of public healthcare provision, substantially for the better. The growing use of AI in healthcare also raises important ethical considerations.

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Daniel Deneui Shares Top Strategies for Expanding Healthcare Businesses in Competitive Markets

HIT Consultant

The healthcare business is one of the most competitive markets, with 82% of markets having one or two systems controlling over 75% of the market , indicating a high concentration in the hands of a few top players. Daniel Deneui believes growth can be driven when you leverage partnerships to improve healthcare delivery.