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11 Healthcare Marketing Predictions for 2025

Healthcare Success

With my years of experience navigating this fast-paced industry, I believe next year will be pivotal and demand that healthcare organizations position themselves for long-term growth. Greater Adoption of AI in Healthcare Our 2024 trends article highlighted AIs growing role in healthcare marketing.

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How A Home Health Provider Eradicated Turnover Woes With A Simple AI Solution 

Home Health Care

Opening its doors in 2017, Oklahoma City-based Accentra Healthcare has experienced relatively quick growth. Offering services such as registered nurse-led home health and hospice care, the company went from zero to nearly 750 patients across its service lines throughout the state of Oklahoma in just seven years, according to CEO Trent Smith.

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Future Leader: Alex Melugin, President, New Day Healthcare And Phoenix Home Care & Hospice

Home Health Care

The program is designed to recognize up-and-coming industry members who are shaping the next decade of home health, hospice care, senior housing, skilled nursing, and behavioral health. Alex Melugin, president at Springfield, Missouri-based Phoenix Home Care & Hospice, has been named a 2024 Future Leader by Home Health Care News.

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Future Leader: Taylor Abo-Hamzy, Chief Strategy Officer, Care2U

Home Health Care

The program is designed to recognize up-and-coming industry members who are shaping the next decade of home health, hospice care, senior housing, skilled nursing, and behavioral health. Taylor Abo-Hamzy, chief strategy officer at Care2U, has been named a 2024 Future Leader by Home Health Care News.

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Supporting the Continuum of Care for Serious Illness in Medicaid Managed Care

NASHP

Arizona’s End of Life and Advanced Care Planning benefit is referenced in its MCO contracts and further described in state regulations. Adults may receive benefits along with curative care until they choose to receive hospice. Children may access services along with both curative and hospice care.

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Agency-Level Hospice Quality Measure (QM) Reports Now Include Claims-Based Measures

Briggs Healthcare

Mary Madison, RN, RAC-CT, CDP Clinical Consultant – Briggs Healthcare. QM Reports now include two measures based on Fiscal Year 2018 and 2019 Medicare claims data: the Hospice Care Index (HCI) and Hospice Visits in the Last Days of Life (HVLDL).

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Final Rule FY2024 Hospice Payment Rate Update – CMS Fact Sheet

Briggs Healthcare

Mary Madison, RN, RAC-CT, CDP Clinical Consultant – Briggs Healthcare Yesterday (July 31, 2023), I posted a blog on the FY2024 Final Rule for Hospice Payment. This fact sheet discusses the major provisions of the final rule, including the annual update to hospice payments and the aggregate cap amount for FY 2024.