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The Rough Guide to Health/Care Consumers in 2025: The 2025 Health Populi TrendCast

Health Populi

Consumers who DIY health and self-care are leveraging technology in greater numbers Weve seen a strong uptake of wearable technologies, especially smartwatches with multiple sensors for health and well-being (e.g., Omnichannel comes to health care, from hospital to retail to home DTC advertising is unique to the U.S.