The COVID-19 Pandemic Has Accelerated Our Demand for Wellness – Learning from Ogilvy
Health Populi
OCTOBER 15, 2020
Every company is a tech company, strategy consultants asserted over the past decade. The coronavirus pandemic has revealed that every company is a health and wellness company now, at least in the eyes of consumers around the world. In The Wellness Gap , the health and wellness team at Ogilvy explores the mindsets of consumers in 14 countries to learn peoples’ perspectives on wellness brands and how COVID-19 has impacted consumers’ priorities.
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