How Honor, Home Instead’s Initial Sit-Down Led to More Than an Acquisition
Home Health Care
MAY 8, 2022
Honor CEO and Co-founder Seth Sternberg has wanted to launch a platform like “Honor Expert” for the last eight years. But the idea of being a liaison to seniors and their families for a wide variety of services – Honor Expert’s goal – wasn’t feasible without some serious scale, which Honor didn’t have in 2014 when it was founded. Fast forward seven years.
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