Remove Doctors Remove Pharmaceuticals Remove Regulations
article thumbnail

How Pharmaceuticals Can Unlock the Power of Influencer Marketing

Healthcare Success

But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? This episode is essential listening for pharmaceutical and other healthcare leaders looking for modern ways to engage their audience, increase brand awareness, and boost sales. I'm a pharmaceutical physician.

article thumbnail

How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Gains and Pains of Using AI in the Pharmaceutical Industry

HIT Consultant

The proportion of pharmaceutical companies hiring for AI-related positions kept relatively steady in May 2022 compared with the equivalent month last year, according to a Pharmaceutical Technology study, with 39.3% of the companies included in the analysis recruiting for at least one such position. . Operational Challenges of AI.

article thumbnail

Slow and steady uptake of genAI in APAC healthcare in 2024

Healthcare It News

It gives doctors an understanding of a patient’s condition quickly so they get more face-to-face time with patients. During pilot tests, 90% of doctors said they intended to continue using the feature. This shows that if a solution is accessible and has a positive impact on doctors, it will be adopted.

article thumbnail

Pharma & Influencer Marketing: Can They Coexist Ethically?

HIT Consultant

Mike Szczesny, Owner & VP of EDCO Awards & Specialties Influencer marketing in the pharmaceutical industry is a complex issue with reasonable arguments on multiple sides. According to the FDA’s website , here are some regulations: Ads must be truthful.

article thumbnail

Health care in Spain

Healthcare ECONOMIST

of individuals >15 were daily smokers Alcohol use : 6% of adults regularly engage in heavy drinking (below EU average of 18.5%) [link] Healthcare spending Healthcare spending : €132 billion (as of 2021) Healthcare spending as a share of GDP : 10.8% (as of 2021) Pharmaceutical spending : €12.7 Country overview Population : 48.4 against 1.97).

article thumbnail

Blockchain Technology in Healthcare Market to Reach $750B by 2033

HIT Consultant

Unleashing the Power of Healthcare Blockchain Imagine a healthcare system where data breaches are a relic of the past, where medical records flow seamlessly between doctors and patients, and where medication supply chains are transparent and secure. annual growth rate compared to its $3.9B valuation in 2023.