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How Pharmaceuticals Can Unlock the Power of Influencer Marketing

Healthcare Success

But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? This episode is essential listening for pharmaceutical and other healthcare leaders looking for modern ways to engage their audience, increase brand awareness, and boost sales. I'm a pharmaceutical physician.

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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 157
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Nurses Earn Highest Grade for Care Far Above All Other Health Care Workers — Including Doctors — In Latest Gallup Poll

Health Populi

The pharmaceutical industry and health insurance companies garnered 3 in 10 people rating them as excellent/good, with nursing homes at the bottom a 2.5/10 Physicians’ fall was also a big hit of 15 percentage points down, from 84% of consumers rating doctors with the highest grade of service down to 69% in 2023. health system.

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Content Marketing for Doctors: How to Create Content They Want & Need

Healthcare Success

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

Doctors 130
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The Gains and Pains of Using AI in the Pharmaceutical Industry

HIT Consultant

The proportion of pharmaceutical companies hiring for AI-related positions kept relatively steady in May 2022 compared with the equivalent month last year, according to a Pharmaceutical Technology study, with 39.3% of the companies included in the analysis recruiting for at least one such position. . Operational Challenges of AI.

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Growing adoption of AI CXR solution among APAC military hospitals and more briefs

Healthcare It News

The Docquity PAP facilitates the connection among hospitals, HCPs, patients, and pharmaceutical partners on one platform. I t was first piloted in 2021 in the Philippines where it enabled more than 350 doctors from 150 hospitals to provide more accessible medication to over 1,000 cancer patients.

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Pharmaceutical Manufacturers Ask EDVa to Allow Cost-Sharing Under the AKS

Sheppard Health Law

Pharmaceutical manufacturers are challenging the breadth of the Federal Anti-Kickback Statute (“AKS”) in federal court, arguing that the government is harming the very vulnerable patients it aims to serve by prohibiting cost-sharing subsidies for life-saving oncology drugs.