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How Pharmaceuticals Can Unlock the Power of Influencer Marketing

Healthcare Success

But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? Listen to our latest podcast as Malcolm Bohm, strategic advisor and board member for multiple life sciences companies, reveals how influencer collaborations can transform brand advocacy and audience engagement.

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Boston Children's brings engineering precision to pediatric heart surgery

Healthcare It News

Pediatric patients, parents embrace CFD Though the math, science and engineering behind CFD modeling is extraordinary, Hoganson said it's the three-dimensional pictures of a child's heart that resonate with clinical families. " Andrea Fox is senior editor of Healthcare IT News.

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Direct-to-patient platform uses AI to find gaps in care

Healthcare It News

However, while DTP technology could empower patients to advocate for the best possible treatment options, members of Congress and others are concerned about the potential conflict of interest for pharmaceutical companies offering direct sales. Lawmakers recently asked pharmaceutical companies questions about their tapping into virtual care.

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Salesforce launches Patient 360 for Health

Healthcare It News

Advanced Therapy Management, to provide pharmaceutical companies with visibility into the use of patient therapies, from referrals and appointment scheduling to drug manufacturing. Digital marketplaces, which are available to pharmaceutical and medical device companies in the ecosystem to sell products and offer subscriptions.

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H1 Acquires London-Based Faculty Opinions to Broaden Global Doctor Network

HIT Consultant

What You Should Know: H1 , a global healthcare professional data ecosystem to enable life sciences, academic medical institutions, health systems, and payors acquires London-based Faculty Opinions Ltd , formerly known as Faculty of 1000 and F1000 Prime. Financial details of the acquisition were not disclosed.

Doctors 98
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Vendor Notebook: Specialty pharma, primary care AI to speed care

Healthcare It News

This week more vendors announce integrations with artificial intelligence-driven tools and platforms that better connect patients and doctors during visits, find and lower specialty medication costs and access care resources at home or on the go. Andrea Fox is senior editor of Healthcare IT News. Learn more and register.

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Salesforce Launches AI-Powered Life Sciences Cloud for Pharma and MedTech

HIT Consultant

What You Should Know: – Salesforce announced the general availability of Life Sciences Cloud , a platform for pharmaceutical ( pharma ) and medical technology ( medtech ) organizations to help personalize patient and healthcare professional (HCP) engagement and streamline clinical operations with data, automation, and trusted AI.