Remove Doctors Remove Healthcare Remove Private Practices
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Competition in Healthcare is Increasing—Rapidly and Dramatically

Healthcare Success

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. After all, would you trust your own eyes to a surgeon who has done 20 surgeries, or another doctor who has done 2,000 surgeries?

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How to Adapt Your Marketing Now That Private Practice Has Become an “Endangered Species”

Healthcare Success

At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. of physicians remain in private practice! In other words, only 26.1%

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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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14 Ways to Reduce Long Patient Wait Times

Healthcare Success

The pandemic fast-tracked the growing notion of healthcare consumerism , spurring several changes in the healthcare industry. To further complicate matters, as healthcare consumers continue to prioritize patient experience, physicians are leaving private practices for hospitals and larger medical groups at an alarming rate.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Docs shift to larger, hospital-owned practices to have more negotiation power with payers, AMA analysis finds

Fierce Healthcare

In the past 10 years, there has been a dramatic shift in physician practice ownership as less than half of doctors now work in private practices, according to a new analysis. |

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How Healthcare Can Take A Consumer-First Cue From Small Business

HIT Consultant

Like most physicians, I went into medicine to care for patients — not to be a healthcare bureaucracy wrangler. A $30 billion healthcare SaaS market promises to solve many of these administrative pain points. This same magical experience should exist in healthcare, but it does not. But the status quo is not tenable.