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Doctor Marketing: How to Integrate Doctors Into Your Marketing Programs

Healthcare Success

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

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Keys to improving the patient experience, from the experts

Healthcare It News

Since the onset of the pandemic, patient experience scores from Press Ganey, a firm with more than 40 years of experience in patient experience, have taken a drastic dive – with much of the data pointing to staffing shortages and other challenges as key indicators of the decline in scores.

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Athenahealth focuses on the patient experience at HIMSS23

Healthcare It News

In a sneak peek at athenahealth's plans for the HIMSS23 Conference and Exhibition this April, CEO Bob Segert said that a key highlight will be the company's focus on improving the patient creating a consumer-grade patient experience – including a showcase of new features.

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Human-centered AI can improve the patient experience

Healthcare It News

Given the growing ubiquity of machine learning and artificial intelligence in healthcare settings, it's become increasingly important to meet patient needs and engage users. "Big Tech has stumbled somewhat" in this regard, said Bill Fox, healthcare and life sciences lead at SambaNova Systems. Twitter: @kjercich.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Patient experience: new perspectives on person-focused care

Healthcare It News

Feature More than ever before, healthcare organizations are working harder to prioritize the patient experience. Mere "patient engagement" isn't enough anymore. Sign Up for our daily or weekly newsletters. By HIMSS Media | December 01, 2021. Health IT Investment: The Next Five Years.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: .