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Salesforce Launches AI-Powered Life Sciences Cloud for Pharma and MedTech

HIT Consultant

What You Should Know: – Salesforce announced the general availability of Life Sciences Cloud , a platform for pharmaceutical ( pharma ) and medical technology ( medtech ) organizations to help personalize patient and healthcare professional (HCP) engagement and streamline clinical operations with data, automation, and trusted AI.

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H1 Acquires London-Based Faculty Opinions to Broaden Global Doctor Network

HIT Consultant

What You Should Know: H1 , a global healthcare professional data ecosystem to enable life sciences, academic medical institutions, health systems, and payors acquires London-based Faculty Opinions Ltd , formerly known as Faculty of 1000 and F1000 Prime. Financial details of the acquisition were not disclosed.

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Salesforce launches Patient 360 for Health

Healthcare It News

Advanced Therapy Management, to provide pharmaceutical companies with visibility into the use of patient therapies, from referrals and appointment scheduling to drug manufacturing. MuleSoft Accelerator for Healthcare, which exchanges data under HL7 v2 and FHIR R4 standards to unify data from EHRs, labs, billing and scheduling.

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HCP Marketing in the Pharma Industry: A Comprehensive Strategy for Engaging Healthcare Professionals

HIT Consultant

HCP marketing, also known as healthcare professional marketing, plays a vital role in the pharmaceutical industry. It focuses on engaging and informing healthcare professionals about pharmaceutical products, treatments, and services. What is HCP Marketing?

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Can Doctors Objectively Quantify and Measure Pain?

HIT Consultant

The healthcare industry needs a clinically acceptable way to objectively measure pain and since pain is a very complex mixture of biochemistry and genetics and it’s unlikely that a laboratory test that directly quantifies pain will be developed. Inside the Clinical Study: What doctors observed. About Frank Fornari, Ph.D.

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Rethinking Big Data in 2024: How Healthcare Can Leverage Workforce Intelligence to Improve Care

HIT Consultant

Charlie Lougheed, CEO of Axuall The future of healthcare innovation over the next decade will be shaped by insights from clinician big data and AI, otherwise known as workforce intelligence. How we shape healthcare’s workforce, peer networks, and processes comes down to how we use data to surface meaningful information.

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Pharma & Influencer Marketing: Can They Coexist Ethically?

HIT Consultant

Mike Szczesny, Owner & VP of EDCO Awards & Specialties Influencer marketing in the pharmaceutical industry is a complex issue with reasonable arguments on multiple sides. Influencers can establish trust, connect with diverse audiences, and shape perceptions around healthcare solutions.