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Doctor Marketing: How to Integrate Doctors Into Your Marketing Programs

Healthcare Success

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

Doctors 296
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Doctors are getting on board with genAI, survey shows

Healthcare It News

The doctors surveyed by Wolter Kluwer also indicated high standards for selecting genAI tools – with 89% reporting they need vendors to be transparent about the sources of CDS data and want to be sure it comes from practicing medical experts before they use it for their clinical decisions.

Doctors 342
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Suki banks $70M to build out AI assistants for doctors, expands health system partnerships

Fierce Healthcare

Suki, a voice-assistive AI and medical scribe tool, secured $70 million in fresh funding to build out its AI assistant technology for doctors and hospitals. Suki, a voice-assistive AI and medical scribe tool, secured $70 million in fresh funding to build out its AI assistant technology for doctors and hospitals.

Doctors 310
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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy.

Doctors 256
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Color Health uses OpenAI to develop cancer screening copilot for doctors

Healthcare It News

Color Health, a genetic testing company, is using OpenAI's newest, less expensive, large language model to equip doctors with pretreatment workup expertise that could speed up prior authorization requests for cancer screening diagnostics and get patients into treatment faster.

Doctors 255
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Most doctors have not yet tried AI but are 'cautiously optimistic' about the benefits

Fierce Healthcare

The hype around healthcare artificial intelligence has reached a fever pitch but most doctors are holding back from trying it out in their medical practice, for now. Among those who are holding off, doctors report lack of confidence in accuracy and a lack of integration or access through existing tools — as key obstacles to adoption.

Doctors 338
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Does ChatGPT really outshine doctors? Or just on social media?

Healthcare It News

A team of licensed healthcare professionals compared physicians' and the chatbot’s responses to patients’ questions asked publicly on the social media forum Reddit’s r/AskDocs in October 2022, but were summarily won over by the answers to the questions entered into ChatGPT in late December.

Doctors 289