Remove Accountability Remove Pharmaceuticals Remove Regulations
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How Pharmaceuticals Can Unlock the Power of Influencer Marketing

Healthcare Success

But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? This episode is essential listening for pharmaceutical and other healthcare leaders looking for modern ways to engage their audience, increase brand awareness, and boost sales. I'm a pharmaceutical physician.

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When Clinical Trials Meet Patents: Finding Balance in Law

Bill Of Health

In the EU, the Clinical Trials Regulation (CTR) enforces a structured and comprehensive transparency framework systematically publishing trial data through the Clinical Trials Information System (CTIS), with narrow, justified redactions permitted. Salix Pharmaceuticals v. Norwich and Vanda Pharmaceuticals Inc. In the U.S.,

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Optimizing Clinical Trials with AI and Data-Driven Insights

HIT Consultant

While part of that is attributable to the unique nature of drug development, versus other industries, and the enormous stakes at play if researchers, manufacturers and regulators fail to hit the mark, there are some lessons on innovation and efficiency that could be learned from other industries.

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Precision Medicine 2.0: How AI-Driven Insights Are Changing Healthcare for the Better

HIT Consultant

Personalized Treatment Plans Traditional treatments often rely on standardized protocols that fail to account for the unique characteristics of individual patients. AI is revolutionizing pharmaceuticals and clinical research by significantly accelerating drug discovery and development.

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Monthly Round-Up of What to Read on Pharma Law and Policy 

Bill Of Health

Each month, members of the Program On Regulation, Therapeutics, And Law (PORTAL) review the peer-reviewed medical literature to identify interesting empirical studies, policy analyses, and editorials on health law and policy issues. Holding Pharmaceutical and Medical Device Executives Accountable as Responsible Corporate Officers.

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Media Mix Transformation for Pharma Marketers: The Power of CTV & Digital Video

HIT Consultant

Lauren Ohlsson, Lead of Industry Solutions, Pharmaceutical and Healthcare, at VDX.tv. Consumers continue to cut ties with traditional TV and cable services, prompting industries like the prescription pharmaceutical industry to evolve their marketing mix to accommodate emerging media. . About Lauren Ohlsson.

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How can payers create favorable risk selection?

Healthcare ECONOMIST

First, some background on the Dutch health system: The Netherlands has organized its basic health insurance scheme according to the model of regulated competition (van de Ven et al., Also, “…Dutch regulation allows insurers to offer ‘group arrangements.’ Marketing and customer service.