Media Mix Transformation for Pharma Marketers: The Power of CTV & Digital Video
HIT Consultant
JULY 25, 2022
Lauren Ohlsson, Lead of Industry Solutions, Pharmaceutical and Healthcare, at VDX.tv. Consumers continue to cut ties with traditional TV and cable services, prompting industries like the prescription pharmaceutical industry to evolve their marketing mix to accommodate emerging media. . within their video ads to engage these users.
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