Remove Accountability Remove Integration Remove Pharmaceuticals
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Vertical Integration in the Pharmaceutical Market

Healthcare ECONOMIST

On the one hand, integration may beneficial to consumers. better accounting for medical costs offsets). However, the authors also note that there are two pathways through which the integration could leave consumers worse off: (i) input foreclosure and (ii) customer foreclosure. link] [link]

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The Role of AI in Streamlining Drug Discovery and Clinical Trials: A New Era in Pharmaceutical Innovation

HIT Consultant

In the rapidly evolving world of pharmaceuticals, artificial intelligence (AI) is emerging as a game-changer. These models can simulate how potential drugs will behave in the human body, taking into account factors such as metabolism, toxicity, and efficacy.

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Cybercriminals Use Bots to Steal Active Pharmacy Accounts and Resell Prescriptions

HIT Consultant

What You Should Know: – Cybercriminals are leveraging illegal bots to steal pharmacy accounts and resell prescriptions on a secondary market for in-demand substances, like Oxycodone, according to recent research from Kasada ’s threat intelligence team. Using Bots to Steal Pharmacy Accounts and Resell Prescriptions.

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Media Mix Transformation for Pharma Marketers: The Power of CTV & Digital Video

HIT Consultant

Lauren Ohlsson, Lead of Industry Solutions, Pharmaceutical and Healthcare, at VDX.tv. Consumers continue to cut ties with traditional TV and cable services, prompting industries like the prescription pharmaceutical industry to evolve their marketing mix to accommodate emerging media. . within their video ads to engage these users.

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Insights Management: A New Paradigm for Cancer Treatment

HIT Consultant

Lance Hill, CEO of Within3 The cancer market for the pharma industry accounts for about a third of their product pipeline. In this nuanced landscape, pharmaceutical companies play a vital role in driving advancements in cancer care. A recent study estimated the cost of developing a new drug at $2.6

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Apple Adds Medication Tracking to iPhone. How Will It Impact The Specialty Patient Journey?

HIT Consultant

Your copay is then deducted from a health savings account. For pharmaceutical companies, Apple’s new tool integrates their products more closely to patients’ general health files through the power of mobile apps ? Instead of swiping a copay card and filling out a paper form by hand, the receptionist says, “We take Apple Health.”

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Apple Adds Medication Tracking to iPhone. How Will It Impact The Specialty Patient Journey?

HIT Consultant

Your copay is then deducted from a health savings account. For pharmaceutical companies, Apple’s new tool integrates their products more closely to patients’ general health files through the power of mobile apps ? Instead of swiping a copay card and filling out a paper form by hand, the receptionist says, “We take Apple Health.”