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SEO vs. SEM for Healthcare: The Difference Explained

Healthcare Success

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Let’s begin by defining healthcare SEO and healthcare SEM.

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Feds Launches Investigation of Change Healthcare Cybersecurity Attack

HIT Consultant

What You Should Know: – The Department of Health and Human Services’ Office for Civil Rights (OCR) has announced an investigation into the recent cyberattack on Change Healthcare , a subsidiary of UnitedHealth Group (UHG). In 2023, hacking accounted for 79% of the large breaches reported to OCR.

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Cerebral says 3M affected by a patient data breach

Healthcare It News

Like many technology companies and healthcare providers , between October 2019 to January 2023 Cerebral used pixel tracking technologies, according to the company's Notice of HIPAA Privacy Breach. It also is advising those affected to monitor credit statements and change Cerebral account passwords. Enterprise Taxonomy:

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[Podcast] Is Your Healthcare Email Marketing HIPAA Compliant?

Healthcare Success

Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. healthcare organization) and a business associate (e.g., What Is a BAA?

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California Consumer Privacy Act can cause headaches for healthcare orgs

Healthcare It News

A new study published in this month's issue of Health Policy and Technology found, however, that healthcare organizations may face obstacles when it comes to complying with the law. They argue that, in general, healthcare organizations face a lack of regulatory clarity and uncertain likelihood around reinforcement. WHY IT MATTERS.

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Geisinger saves $560K in pilot integrating video visits into Epic MyChart

Healthcare It News

" Patients also could sign the treatment plan, thus enabling compliance with state regulations. "Ultimately, all items not required by behavioral health's regulators and payers were set as optional for patients to complete," Gonzales said. Enterprise Taxonomy:

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Stanford uses AI to navigate health information sharing with teens and their families

Healthcare It News

In the rapidly evolving landscape of healthcare, the sharing of health information is a delicate balance, especially when it comes to teenagers. THE PROBLEM Patient portals facilitate efficient sharing of health information between patients, their families and healthcare providers.