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Doctor-First Marketing Strategies to Improve Patient Outcomes

Healthcare Success

How can healthcare marketers and executives engage doctors in impactful storytelling to improve patient outcomes? Elizabeth Healthcare, shares actionable strategies to overcome doctor reluctance and create powerful, doctor-driven marketing programs. Identify doctors' strengths and preferences (e.g.,

Doctors 171
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Even modest meds adherence can be financially transformative for health systems

Healthcare It News

As healthcare continues to advance with accountable care organizations and value-based care models, the industry is starting to see some real traction after a decade of groundwork in the form of CMS claims for the Medicare Shared Savings Program. There are some critical elements driving success here.

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DocsGPT in beta targets physician burnout

Healthcare It News

Developed using OpenAI's ChatGPT and trained on healthcare-specific prose, the online DocsGPT offers doctors a chance to test and weigh in on AI-powered product development. The company says the online bot, in beta, could help doctors "cut the scut" that raises their burnout levels. Doctors often call this 'scut work.’

Doctors 312
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Cerner CEO pledges to zero-out 'noise' from EHRs, population health and revenue cycle

Healthcare It News

That noise she referred to as having to know when your last colonoscopy was instead of your doctor having that at their fingertips. " For too many patients, "healthcare is still broken: unaffordable, biased – and largely still based on acute care rather than prevention," he said.

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CVS Health to purchase Signify Health for $8B

Healthcare It News

In March, Signify Health acquired Caravan Health , which serves Medicare beneficiaries through accountable care organizations. "We are both building an integrated experience that supports a more proactive, preventive and holistic approach to patient care." In 2022, Signify Health clinicians are expected to serve 2.5

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NSF and Amazon award $1M for healthcare AI integrity

Healthcare It News

The research will introduce a framework to use almost-matching-exactly (AME) techniques in machine learning and interpretable policy design through "sparse" decision trees for doctors and others. THE LARGER TREND.

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A guide to healthcare digital transformation and the digital-first model

Healthcare It News

This solves a critical problem for nurses and doctors, who currently spend most of their time in administrative and clinical information gathering and still lack access to the most appropriate clinical guidelines or an updated 360-degree view of patient information.