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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Healthy Data Management: How IT Assists Healthcare Institutions

HIT Consultant

Doctors remotely manage patient data without being tied to a specific medical facility. Confidentiality Laws and regulations govern the confidentiality of medical data. In Europe, this is GDPR (General Data Protection Regulation), in America, it’s HIPAA (Health Insurance Portability and Accountability Act).

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GLP-1 Revolution, Non-Traditional Delivery, and Telehealth Expansion

HIT Consultant

The Centers for Disease Control and Prevention estimates that obesity accounts for $147 billion in annual healthcare costs, an amount which could be greatly lowered through use of the new drugs. But that will almost certainly happen as more pharmaceutical companies enter this market and the economies of scale take hold.

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Sorry, You Probably Cannot Get MDMA Through Telehealth

Bill Of Health

To explain why, we first have to get a bit into FDA regulations. grants doctors broad discretion to prescribe medications off-label—so if a clinician believes ketamine will alleviate a patient’s depression or anxiety, they can prescribe it relatively easily. … Yet, when FDA approved Spravato in 2019, they did so with a REMS attached.

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A Precautionary Approach to Touch in Psychedelic-Assisted Therapy

Bill Of Health

Importantly, current processes of accountability for both training standards and practice standards in this area are nascent. In the emerging psychedelics industry, the institutions and actors that require oversight and regulation are positioning themselves as regulators.

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Pharma Spending Gone Bipolar: Generics At One End, Specialty Drugs on the Other

Health Populi

in 2017 after accounting for discounts and rebates. billion prescriptions dispensed in 2017, and generic drugs accounted 90% of them. That’s equal to an average of $1,502 per prescription, accounting for 0.1% ” These ratings cover over 2,100 pharmaceutical brands for which over 40,000 having submitted opinions.

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Why Your Old Healthcare Marketing Strategy Isn’t Working with Ian Baer | E. 111

Vie Healthcare

So, when 90% of decisions are emotional, when 80% of people are making decisions on impulse, which means they’re not gathering the facts, they’re not gathering information, they’re not calling their doctor, they’re not asking other people who are suffering with the same condition. ” That’s how we got here.