Remove Accountability Remove Doctors Remove Pharmaceuticals
article thumbnail

How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 157
article thumbnail

How Pharmaceuticals Can Unlock the Power of Influencer Marketing

Healthcare Success

But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? This episode is essential listening for pharmaceutical and other healthcare leaders looking for modern ways to engage their audience, increase brand awareness, and boost sales. I'm a pharmaceutical physician.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cybercriminals Use Bots to Steal Active Pharmacy Accounts and Resell Prescriptions

HIT Consultant

What You Should Know: – Cybercriminals are leveraging illegal bots to steal pharmacy accounts and resell prescriptions on a secondary market for in-demand substances, like Oxycodone, according to recent research from Kasada ’s threat intelligence team. Using Bots to Steal Pharmacy Accounts and Resell Prescriptions.

article thumbnail

U.S. Hospitals Will Lose $323 Billion in 2020 – Before Accounting for Growing COVID Cases

Health Populi

To the pharmaceutical industry, it’s the annual revenue generated from 323 blockbuster drugs, as “blockbusters” are defined as products yielding $1 bn in sales a year. One in four people said they would wait at least four months to get back to the doctor’s office. What’s the worth of $323 billion?

article thumbnail

15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Doctors tell patients that an ounce of prevention beats a pound of cure. Today, virtually every type of healthcare business markets, including health systems, hospitals, multilocation providers, solo practices, pharmaceuticals, medical device manufacturers, health plans, consumer brands, and more. The same holds true for marketing.

article thumbnail

World Class Health Secures $8M to Expand Global COE & Concierge Health Benefit

HIT Consultant

– Peter Doumas, Chief Revenue Officer: Former Vice President of National Key Accounts at Progyny and Anthem. I believe in a world where patients can get access to the best doctors without having to jump through hoops and get this care without having to pay a single cent out of pocket.

Doctors 97
article thumbnail

Can Artificial Intelligence Replicate The Human Touch in Healthcare Provision?

HIT Consultant

AI also has the potential to identify, and even design, up to 50 new therapeutic drugs in the next decade, representing a $ 50 billion opportunity for the global pharmaceutical industry, with a 20-40% reduction in pre-clinical costs. Ensuring transparency, accountability, and patient autonomy must be prioritized.