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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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53% of Doctors Face Negative Social Media Encounters

HIT Consultant

What You Should Know: Over half of doctors have had a negative encounter with another user, according to Software Advice’s Social Media for Doctors Survey. However, 69% have professional and personal accounts that never reference one another.

Doctors 96
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A guide to healthcare digital transformation and the digital-first model

Healthcare It News

It aligns healthcare organizations with its customers – highly digital patients. This is one of the most important topics healthcare CIOs and other C-suite and health IT leaders can be talking about today. Data integration and interoperability are critical components of successful digital transformation in healthcare.

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AI has a role to play during the patient intake process

Healthcare It News

Pre-appointment interactions set the tone for the entire healthcare experience. What's more, when doctors are well-informed about their patients, it has the capacity to improve the visit. Most importantly, AI will help healthcare to become more human than it is today. As cliche as that sounds, it's true.

Doctors 259
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How a simple QR code can avoid 2,000 ED admissions

Healthcare It News

Through a scan of a take-home QR code, patients can reach their doctor for follow-ups via secure two-way messaging and voice or video calls. ON THE RECORD "Through the integration of Foxo's comprehensive communication platform, our health service stands at the forefront of modern healthcare delivery and accessibility.

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How to Interview Healthcare Experts to Write Exceptional Website Content

Healthcare Success

But what if the experts your organization needs are busy doctors? In today’s blog post, I share an effective editorial workflow you can implement today between your healthcare marketing agency and medical experts. Reliable: People trust healthcare organizations to provide accurate and reliable information about health.

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NSF and Amazon award $1M for healthcare AI integrity

Healthcare It News

The research will introduce a framework to use almost-matching-exactly (AME) techniques in machine learning and interpretable policy design through "sparse" decision trees for doctors and others. Andrea Fox is senior editor of Healthcare IT News. Healthcare IT News is a HIMSS publication. THE LARGER TREND.