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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Healthcare, Heal Thyself! How the Industry Can and Should Play the Trust Card

Health Populi

This is especially true for the pharma and consumer health segments in healthcare in America.

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COVID-19 Lessons: A Path to a Better Health Care System

Accountable Care Doctors

The COVID-19 pandemic has upended health care in America, and as of this writing, is still raging on. A quick snapshot reveals how decades-long investments by CAPP groups to better integrate their care delivery systems is paying off. Address and remedy disparities in health care.

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Health Care for a Typical Working Family of Four in America Will Cost $28,166 in 2018

Health Populi

Milliman points out that this pharmacy number does not include drugs administered in the hospital, outpatient infusion centers, and doctors’ offices. Last year’s rate of growth was 4.6%. Thus, the total pharmacy spend for families is over 20%, the Milliman team calculates. .

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The Future of Digital Transformation in Hospitals

HIT Consultant

Additionally, digitized health records have been used to make patient information more easily accessible, first to meet Health Insurance Portability and Accountability Act (HIPAA) and HITECH mandates, and now, increasingly, to meet the 21st Century Cures Act ‘Final Rule’ mandate, requiring timely and standardized access to all patient data.